The Root

When you're sitting down with a prospect or a long-time client, don't just focus on profitability. Instead, ask yourself: Why did they even start this business in the first place? What was that core desire, that initial spark?

Why strategy alignment matters

Building a thriving coaching practice isn't about chasing every potential client. It's about deeply connecting with the right people – those whose aspirations and needs resonate with your 'why.'

Helping Your Clients See the Forest for the Trees: Guiding Business Owners to Strategic Thinking

As Business Coaches, we often encounter clients deeply entrenched in the day-to-day operations of their businesses. They're masters of execution, diligently "watering the plants" they already have. They're busy, productive, and committed.